Adbusters

A suggestion from a friend introduced me to ‘Adbusters’. The tagline ‘journal of the mental environment’ best describes the magazines intentions. This particular issue talked about Ecopsychology, on how the world is coping with the bitter truth of our increasing footprint on nature, laying the contents according to the Kübler-Ross model or the more familiar, ‘Five stages of grief’- Denial, Anger, Bargaining, Depression and Acceptance.

The description for bargaining was what caught my eye. It’s more relevant as the world powers realise their addiction to oil and need for drastic change, case in point- Copenhagen. Freedom and abundance gave birth to generations with bottomless want of consumption, so any restrain would be cutting into freedom- a basic right. Restraints brought about by depleting resources are now more in the form of monetary measures ensuring the ‘poor man’ still struggles in the pit of economic degeneracy.

Bargaining

“In an effort to protect what matters most- we sacrifice our pawns. We lower the thermostat and ease of the gas, surrendering small degrees of comfort and time. We change the colour of our consumption, adopting a greener model of consumerism and transforming each purchase into an act of environmental defence. We pull back, surveying the board and waiting patiently for the technological salvation that will surely be delivered from distant labs and ivory towers. And when all seems lost we pray. We’ll do anything- well, almost anything- to stave off planetary death and protect our role as kings”